Video Links
Choose Video Case Link:
| > Case 1 | > Case 2 | > Case 3 | > Case 4 | > Case 5 | > Case 6 | > Case 7 | > Case 8 |
| > Case 9 | > Case 10 | > Case 11 | > Case 12 | > Case 13 | > Case 14 | > Case 15 | > Case 16 |
| > Case 17 | > Case 18 | > Case 19 | > Case 20 | > Case 21 | > Case 22 | > Case 23 | > Case 24 |
Video Links for Case 16: American Apparel: Vertically Integrated in Downtown L.A.
American Apparel’s Growth
http://www.blinkx.com/video/american-apparel-workforce-hits-10-000/RRwOhYpDVpAXjLrRfV1GWw
Supporting narratives: A news item (40 seconds) discussing the growth of American Apparel. Key points are economic growth, approach to work, employee share distribution and the pace of new store opening.American Apparel’s in China
http://www.blinkx.com/video/american-apparel-in-china/OLYaNIxpzZShSVqPLisvqg
Supporting narrative: A short 40 second news item that discusses American Apparel’s expansion into China. The video emphasizes American Apparel’s brand strength and lifestyle image and how these might appeal to Chinese customers.