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Video Links for Case 23: Jeff Immelt and the Reinventing of General Electric, 2009
Energy 2.0 Morning Keynote
http://mitworld.mit.edu/video/475
Supporting narrative: Jeff Immelt, CEO of General Electric, discusses the technological and commercial opportunities available in the energy. He describes how GE is positioning itself to exploit the massive opportunities both from making hydrocarbons more efficient and developing renewable energy sources.