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Video Links for Case 4: Ford and the World Automobile Industry in 2009
Waiting and Worrying in Detroit (Feb. 2009)
http://www.blinkx.com/video/waiting-and-worrying-in-detroit/oYGQudLC8uMPxrDjDx6mrA
Supporting narrative: A NBC news item report on the challenges faced by American auto companies in the face of the recession (2008-2010).The focus is mainly on the human consequences of a collapsing and over-supplied market.Q) What are some of the competitive consequences of government support for an industry?
Interview with Sue Cischke - Ford’s VP for Sustainability, Safety and the Environment
http://www.blinkx.com/video/sue-cischke-the-three-minute-edit/qFWVWP8i1_kslvHJr0G0xQ
Supporting narrative: Sue Cischke considers the environmental challenges facing the auto industry and Ford’s sustainability strategy.Q) What does this Ford manager see as key threats facing Ford and the automobile industry?
Q) Does Ford have a coherent strategy for addressing the environmental challenges it faces?China Bucks the Car Sales Trend (March 2009)
http://www.blinkx.com/video/china-bucks-car-sales-trend/vN-qBA8-CjcG081V_rrXJg
Supporting narrative: A Reuter’s news report on the Chinese automobile market and government support for the industry. Offers insight into the economic and demographic factors propelling demand for cars, and the way in which the government has sponsored key Chinese automobile manufacturers (though tax benefits and preferential products for the marketplace).Design at Ford
http://www.blinkx.com/video/interviewing-j-mays-ford-vp-of-design-and-chief-creative-officer/ccSPxdEyMVOU3O2-KtfxTA
Supporting narrative: J Mays (Ford’s VP for Design and Creativity) talks about the new product themes, specifically in relation to the new Lincoln. It points to Ford’s focusing of its design efforts to respond to changing customer trends (in particular, combining compactness with spaciousness and comfort).Ford’s Innovation Strategy
http://video.forbes.com/fvn/lifestyle/ford-innovation-strategy?partner=blinkx
Supporting narrative: A manager from Ford’s global trends and futures division outlines the current market environment for automobiles. The focus is on brand management and sustaining historical values with design support, and the challenge of zero emissions).Q) How do Ford hope to promote their products ahead of others in the automobile industry in the US?
Q) What are the key resources and capabilities which are required to underpin and sustain this?