Video Links
Choose Video Case Link:
| > Case 1 | > Case 2 | > Case 3 | > Case 4 | > Case 5 | > Case 6 | > Case 7 | > Case 8 |
| > Case 9 | > Case 10 | > Case 11 | > Case 12 | > Case 13 | > Case 14 | > Case 15 | > Case 16 |
| > Case 17 | > Case 18 | > Case 19 | > Case 20 | > Case 21 | > Case 22 | > Case 23 | > Case 24 |
Video Links for Case 5: Wal-Mart
1. Wal-Mart’s Green Revolution: An NBC report on Wal-Mart's shift towards greener reporting, especially in the supply chain.
http://www.blinkx.com/video/wal-mart-green-revolution/LWInVG321aFnkpkLNe76_g
Supporting narrative: Short (2 mins.) news item on the Wal-Mart development to award ‘green ratings’ to all of its products. All of its 15,000 suppliers are to be questioned on varying environmental topics. It raises significant logistical and data concerns about the veracity of this process and its value in response to perceived customer demands.
Q) What are some of the expected difficulties /expected advantages of greater environmental awareness on Wal-Mart products?
Q) Try to identify some areas in the value chain for a typical Wal-Mart product where added value can be obtained (from this marketing perspective)
2. Bruce Peterson Shares Thoughts on Wal-Mart's Supplier Relationships
http://www.e-clips.cornell.edu/clip.do?id=6417&tab=TabClipPage
Supporting narrative: Bruce Petersen is Senior vice President for Perishables at Wal-Mart. He is responsible for purchasing and merchandising fruit, vegetables, dairy products, bread, and other fresh products. This is one of a series of video clips by Bruce Petersen that cover a range of Wal-Mart’s activities.
Q) List the observations about Wal-Mart’s capabilities, as presented by Bruce and compare this with your observations from (10) – what are the strategic concerns that emerge from both organisations?
3. Bruce Peterson Discusses Wal-Mart's International Expansion via Acquisition
http://www.e-clips.cornell.edu/clip.do?id=6415&tab=TabClipPage
Supporting narrative: 2 minute talk from Wal-Mart manager which focuses upon how Wal-Mart has expended in the domestic and international markets. Some of the difficulties of these approaches are discussed and by implication resource and capability requirements. One stressed outcome is organisational learning from international environments.
Q) How would you categorise the continued growth and success of Wal-Mart, in its mature industry? What structural and corporate features shape this success?
4. Sandeep Kumar Discusses Imbalance of Power in Dealing with Large Corporate Clients
http://www.e-clips.cornell.edu/clip.do?id=5837&tab=TabClipPage
Supporting narrative: A supplier’s perspective on the challenges of dealing with Wal-Mart and other big retailers.
Q) List the observations about Wal-Mart’s capabilities, as presented by Sandeep