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Video Links for Case 7: Eastman Kodak: Meeting the Digital Challenge
Interview with Eastman Kodak CEO, Antonio Perez
http://www.blinkx.com/video/five-questions-for-antonio-perez/XeHTWkbe4VGybMse-BSqow
Supporting narrative: A short Business Week interview with the Kodak CEO (Antonio Perez). The discussion is broad based and reviews key competitive factors in Kodak’s industry and markets.Q) What are the identified key features of Kodak’s competitive external environment?
Bill Lloyd Discusses Challenges in Kodak's New Goal in Establishing Partnerships and Joint Ventureshttp://www.e-clips.cornell.edu/themes.do?id=515&clipID=7272&tab=TabClipPage
Supporting narrative: Kodak’s Chief Technical Officer discusses the importance of strategic alliances for Kodak, and the firm’s weaknesses in partner management capabilities. Aside from the discussion of organizational capability and its relevance to sustainable advantage, the clip also introduces different perspectives on strategy formulation.Q) What are the concerns shaping the effective deployment of alliance management capabilities and orchestration for Kodak discussed here?
Q) Do you feel Kodak are appropriately equipped and experienced to effectively engage in such partnerships?


