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Video Links for Case 8: Procter & Gamble’s Organization 2005 Project
Innovation at Procter & Gamble
http://www.youtube.com/watch?v=xvIUSxXrffc
Supporting narrative: This Harvard Business School interview with A.G. Lafley, CEO of Procter & Gamble, discuses P&G’s approach to product innovation including the integration of innovation within strategic planning, performance measurement and organizational structure. (14 minutes)