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Video Links for Case 9: AirAsia: The World’s Lowest Cost Airline
Tony Fernandes - Founder of Air Asia
http://www.youtube.com/watch?v=Zj7o1NdwAog
Supporting narrative: Tony Fernandes, founder and CEO of AirAsia, discusses the company’s brand development, how it nurtures its corporate culture, and management structure (2 mins.)Interview with Air Asia X CEO Azran Osman-Rani
http://www.youtube.com/watch?v=sfliIYj0SWw
Supporting narrative: Just nine days before the Air Asia X's inaugural flight on its new Kuala Lumpur to London route (on March 11), chief executive Azran Osman-Rani discusses the airline’s strategy, its approach to cost cutting, and its prospects for the future.