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Video Links for Chapter 1: The Concept of Strategy
Norb Mayrhofer Discusses How To Make Strategic Choices
http://www.e-clips.cornell.edu/clip.do?id=4861&tab=TabClipPage
Supporting narrative: Norb Mayrhofer (GM for P&G, Latin America) discusses the basics of strategic decision making. He introduces the basic differences between corporate and business strategy. It is presented as being both an initially simple question to ask, but an increasingly difficult one to answer. The starting point is a clear identification of target customer and an understanding of how the firm will achieve a competitive advantage in serving that customer.Q) How does Norb define corporate and business strategies?
Q) Do you agree with this definition?Dave Pelletier on SWOT analysis
http://www.e-clips.cornell.edu/themes.do?id=475&clipID=2709&tab=TabClipPage
Supporting narrative: This short (1 minute) clip identifies the potential usefulness of SWOT analysis, but also reveals its limitations—notably that a company’s greatest strengths can also be its biggest weaknesses.Q) What is the value of SWOT analysis accordion got Pelletier?
Q) Does the observation that strengths are often indistinguishable from weaknesses also apply to the distinctions between opportunities and threats?
The Importance of Strategic Planning
http://www.e-clips.cornell.edu/themes.do?id=475&clipID=5185&tab=TabClipPage
Supporting narrative: Richard Loynd (Furniture Brands International) discusses the role of strategic planning, the importance of discipline, and the need to be guided by managerial experience.Q) If many strategic plans “turn out to be just bad news” why does Loynd believe that strategic planning is useful and worthwhile?