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Video Chapter Links

Video Links for Chapter 12 - Technology-based Industries & the Management of Innovation

Priceline's Business Strategy
http://www.e-clips.cornell.edu/clip.do?id=954&tab=TabClipPage
Supporting narrative: Jay Walker of innovation laboratory, Walker Digital LLC, discusses the strategic innovation upon which Priceline was founded.  At the foundation of the business model for Priceline is an innovative approach to price determination.

Q) Identify the 6 different pricing models outlined by the presenter. What business strategies are which follow from these?
Q) What resources and capabilities are needed to implement the pricing model that Priceline uses?

Wolfram Alfa: Creating a New Type of Search Engine
http://video.forbes.com/fvn/thought-leaders/a-new-kind-of-search-engine
Supporting narrative: Stephen Wolfram discusses the opportunity and challenges in developing a new type of search engine.

Q. If Wolfram Alfa succeeds in designing web search software that offers greatly enhanced knowledge accessing capability, what do you see as the challenges of successfully commercializing the product?

IMAX and 3-D Television
http://video.forbes.com/fvn/tech/imax-goes-home?partner=playlist
http://video.forbes.com/fvn/thought-leaders/future-of-the-web?partner=playlist
Supporting narrative: The CEO of IMAX discusses his company’s plans for developing 3-D television broadcasting.

Q.  Assess the challenges that IMAX will encounter in seeking to launch 3-D TV. What strategy would you recommend to IMAX for 3-D TV to have the best chances of becoming commercially successful for IMAX?

Facebook: The Future of the Web
http://video.forbes.com/fvn/thought-leaders/future-of-the-web?partner=playlist
Supporting narrative: David Morin of Facebook discusses the use of the web as a social device.

Q) What do you consider to be the key insights into consumer psychology that underlie the success of Facebook?

The Power of Competition
http://mitworld.mit.edu/video/690
Supporting narrative: Fiona Murray identifies the power of competition in stimulating innovation. This force needs to be harnessed by companies—for example by offering prizes for solutions to technological or business problems.