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Video Chapter Links

Video Links for Chapter 13 - Competitive Advantage in Mature Industries

John Crump Discusses Fragmentation of Mass Market within the Food Industry
http://www.e-clips.cornell.edu/clip.do?id=5781&tab=TabClipPage
Supporting narrative: Maturity in the food sector has been associated with product proliferation and shorter product life cycles as companies seek growth and differentiation advantage in a low growth market.

Q) Maturity is often associated with product commoditization (e.g. PCs); in the food industry it has resulted in increased segmentation and differentiation. Why do some industries tend towards commoditization, others towards differentiation and segmentation?

CBORD: Strategic Innovation in Food Service
http://www.e-clips.cornell.edu/clip.do?id=1483
Supporting narrative: John Alexander for CBORD discussing the company’s innovative approach to offering food services, first to colleges, then to other institutional customers. Tthe speaker makes specific reference to leveraging capabilities to new market segments.  This clip makes a useful link between understanding the market environment in which you compete and understanding your own strategic strengths and weaknesses.

Q) What is distinctive about CBORD’s strategy in food service?
Q) What were the key resources and capabilities that were leveraged by CBORD?
Q) Is CBORD’s competitive advantage sustainable?

HBO Sports and Pay-For-View Boxing
http://video.forbes.com/fvn/sportsmoney/boxing-main-event
Supporting narrative: Despite the widespread view that boxing is a declining sport, HBO has been highly successful in televising professional boxing. The CEO of HBO Sports discusses its revitalization of popular interest in boxing.

Q) What are the principal elements of HBO’s strategy in televising boxing?