Video Chapter Links
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Video Links for Chapter 14 - Vertical Integration and the Scope of the Firm
Strategy: Vertical and Horizontal Integration
http://www.youtube.com/watch?v=XmOFbk1aVbw&feature=PlayList
Supporting narrative: This 5 minute lecture outlines the economic rationale for horizontal integration (acquiring competitors) and vertical integration (owning businesses at adjacent stages of the value chain) in simple, intuitive terms.How Zara Stocks its Shelves, UCLA
http://www.youtube.com/watch?v=SS6fktt40Og&feature=related
Supporting narrative: Felipe Caro of UCLA discusses fast-cycle supply chains in fashion retailing.