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Video Chapter Links

Video Links for Chapter 15 - Global Strategies and the Multinational Corporation

Prof. Herman Daley, Ecological Economics: Trade and Comparative Advantage
http://www.blinkx.com/video/herman-daly-ecological-economics-faqs-part-4/BpbkjjiJEIfkU8WjadvnDg
Supporting narrative: Prof. Herman Daly of University of Maryland discusses the foundations of trade theory and distinguishes between absolute and comparative advantages—including the contributions of classical economists Adam Smith and David Ricardo.

Ferrovial: Building a Multinational
http://mitworld.mit.edu/video/569
Supporting narrative:  Rafael Del Pino, CEO of the diversified, Spanish-based, transportation and engineering company, Ferrovial, describes his company’s development and outlines its strategy of owning an operating major public infrastructure assets (including London’s Heathrow airport). 

Motorola’s Outsourcing Joint-Ventures in India
http://video.forbes.com/fvn/business/pm_non081806?partner=blinkx
Supporting narrative : This Forbes report analyzes Motorola’s decision to create two joint ventures with Indian IT companies and points to how India is capturing a larger part of the IT value chain in India—and it supplying a greater proportion of more sophisticated and higher value activities.

Q) What factors are driving the repositioning of Indian software companies in the value chain?

Perry Odak on Entering the Japanese Market
 http://www.e-clips.cornell.edu/search?querytext=trade&id=id&clipID=919&tab=TabClipPage
Supporting narrative: Odak discusses how distribution poses a massive barrier to entry to foreign consumer goods multinationals seeking to enter the Japanese marketplace. To circumvent these barriers, Unilever’s Ben and Jerry’s subsidiary negotiates an exclusive distribution agreement with Seven-Eleven Japan.

Q) Why is distribution a more impenetrable barrier to the Japanese market than it is to the US market?

International Expansion at Viacom
http://video.forbes.com/fvn/ceo-insight/viacoms-global-gamble
Supporting narrative: Viacom’s CEO, Philippe Dauman, outlines the approach of entertainment giant, Viacom, to expand outside North America and the role of the internet as a distribution channel.

Q) Dauman identifies overseas countries, notably India and China, as the most attractive markets for movies and TV shows. What risks do you see in Viacom’s international strategy?  To what extent and how should Viacom adapt its products to meet the preferences of overseas countries?