Click here to view other
Wiley Strategy titles

Video Chapter Links

Video Links for Chapter 16 - Diversification Strategy

Sony’s PSP and the Challenge of Digital Convergence
http://video.forbes.com/fvn/tech/gaming-mobile-battle
Supporting narrative: For Sony to compete effectively against more specialized competitors—Nintendo and apple—it must harness the strengths of its wide business scope. Jack Trelton, CEO of Sony Computer Entertainment, discussed how Sony’s new PSP portable game console will exploit linkages with its Playstation console and its wireless technology.

Q) What further opportunities does Sony have to exploit the linkages between its entertainment business, its computer business, its movie studios, and its Sony-Ericsson phone business to create competitive advantage?