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Video Chapter Links

Video Links for Chapter 3: Industry Analysis: The Fundamentals

Competition in the NBA
http://www.e-clips.cornell.edu/themes.do?id=522&clipID=973&tab=TabClipPage and
http://www.e-clips.cornell.edu/themes.do?id=522&clipID=974&tab=TabClipPage
Supporting narrative: Mark Tatum (NBA) talks about competitive forces both generally and in relation to US professional basketball. This is a pair of clips (6 mins. total) considered industrial competitive factors for the sports industry (specifically basketball in the US). It is both a useful refresher for those students unfamiliar with 5 Forces and providing an interesting contemporary example.  The second clip considers the extent of rivalry in this industry and identifies market segments.

Q) What are the key factors shaping competition in the sports entertainment industry in the US? How do these factors shape effective corporate strategy?

Perry Odak on Entering the Japanese Market
 http://www.e-clips.cornell.edu/search?querytext=trade&id=id&clipID=919&tab=TabClipPage
Supporting narrative: Odak discusses how distribution poses a massive barrier to entry to foreign consumer goods multinationals seeking to enter the Japanese marketplace. To circumvent these barriers, Unilever’s Ben and Jerry’s subsidiary negotiates an exclusive distribution agreement with Seven-Eleven Japan.

Q) Why is distribution a more impenetrable barrier to the Japanese market than it is to the US market?

Laura Clark Discusses Increasing Competition within Financial Services Industry
http://www.e-clips.cornell.edu/clip.do?id=5401&tab=TabClipPage
Supporting narrative: Laura Clark (CEO Financial Services Careers) discuses structural change in financial services, stock broking in particular. She points to two key factors that are cutting the margins of dealing in securities: electronic trading and proliferation of information (“anybody and everybody can get on the Procter & Gamble conference call”).

Q) Can you use the five forces framework to show how electronic trading and proliferation of information have increased competition and reduced profits from executing stock trades?