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Video Links for Chapter 9: Cost Advantage
Cost Advantage: Doing It On The Cheap
http://www.e-clips.cornell.edu/themes.do?id=22&clipID=4384&tab=TabClipPage
Supporting narrative : Caitlin Friedman and Kimberly Yorio (Caitlin Friedman Communications) talk about their low cost approach to organizing and promoting a US tour by Jamie Oliver, the British celebrity chef.Q) From the short presentation, identify the key resources and capabilities which support a competitive advantage. In which value chain activities were cost advantages achieved?